This didn’t start as some big corporate policy. It started with individual Hilton franchisees making a choice. A Hampton Inn in Lakeville, Minnesota refused to host ICE agents. That decision came from the people running the hotel, not from protests or outside pressure.
Hilton didn’t stay neutral. They chose punishment. The company moved to remove the hotel from its system for refusing to serve ICE, sending a clear message about what happens when franchisees choose conscience over compliance.
This is what resistance actually looks like. It’s not always loud or dramatic. Sometimes it’s a business owner saying no, knowing full well there will be consequences. And when corporations rush to crack down on that kind of refusal, it shows just how hard they’re trying to force everyone into line.
This isn’t just about one hotel in Minnesota. It’s about how institutions react when people refuse to participate in harm. And at this point, the response is obvious. If Hilton is going to punish franchisees for doing the right thing, then Hilton deserves a boycott. We’ve seen what collective action can do, Tesla’s declining sales are proof. The same pressure can work here too.
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