I was just browsing around and came across this image I am looking for the website on it. Stay tuned... But it looks like Kindle 2 and the Spring Designs Alex had a baby, of course the offspring looks more like the kindle. Even has the 5 way controller on the right side (Dominant traits?), everything is identical to the kindle. It inherited the Smaller screen from the Alex. So in summary:
*** UPDATE ***
found a page about this nifty device.